Social Media in Afghanistan: Users and Engagement
Arcata, Calif.: Internews (2017), 74 pp.
Contains 33 fig., 14 tables
"Access to and use of internet in Afghanistan has grown in the past decade to reach approximately 12% of the population. Social media penetration has followed the same course, challenging traditional media platforms and providing new platforms for public discourse. Social media carries the expectations of propagating change in Afghanistan through open expression, but the reality of its usage provides a need for a more nuanced assessment of its impact on Afghan society Social media users represent approximately 9% of the Afghan population, and are a homogenous group of primarily young, urban, and educated individuals." (Executive summary)
INTRODUCTION, 8
SOCIAL MEDIA USERS, 12
Private users -- Public users -- Typlogy of users
CONTENT AND ENGAGEMENT, 35
What content can be found on social media (Facebook, Twitter) -- What Content elicits the most engagement -- Quality of engagement
CATEGORIES OF USAGE, 47
Private communication (Friends & Family, Strangers & Groups) -- Getting and sharing information -- Promoting & exchanging ideas -- Mobilizing people around a cause
CONCLUSION, 59
REFERENCES, 62
ANNEXES, 64
Methodology -- User Survey Methodology -- KII Methodology -- Landscape Mapping Methodology -- Samples
SOCIAL MEDIA USERS, 12
Private users -- Public users -- Typlogy of users
CONTENT AND ENGAGEMENT, 35
What content can be found on social media (Facebook, Twitter) -- What Content elicits the most engagement -- Quality of engagement
CATEGORIES OF USAGE, 47
Private communication (Friends & Family, Strangers & Groups) -- Getting and sharing information -- Promoting & exchanging ideas -- Mobilizing people around a cause
CONCLUSION, 59
REFERENCES, 62
ANNEXES, 64
Methodology -- User Survey Methodology -- KII Methodology -- Landscape Mapping Methodology -- Samples
