Social Media in Emergent Brazil: How the Internet Affects Social Change
London: UCL Press;University College London (2017), xviii, 240 pp.
Contains figures, bibliogr. pp. 226-236, index
ISBN 978-1-78735-165-3 (pdf); 978-1-78735-166-0 (pbk)
"Based on 15 months of ethnographic research, this book aims to understand why low-income Brazilians have invested so much of their time and money in learning about social media. Juliano Spyer explores this question from a number of perspectives, including education, relationships, work and politics. He argues the use of social media reflects contradictory values. Low-income Brazilians embrace social media to display literacy and upward mobility, but the same technology also strengthens traditional networks of support that conflict with individualism." (Back cover)
1 The field site: emergent Brazil, 1
2 The social media landscape: hiding in the light, 36
3 Visual postings: lights on, lights off, 60
4 Intimacy: dense networks, 101
5 Education and work: tensions in class, 131
6 Politics: dangerous words, 158
7 Conclusion: why do they love social media? 185
2 The social media landscape: hiding in the light, 36
3 Visual postings: lights on, lights off, 60
4 Intimacy: dense networks, 101
5 Education and work: tensions in class, 131
6 Politics: dangerous words, 158
7 Conclusion: why do they love social media? 185
