Social Media Strategy: Marketing, Advertising, and Public Relations...

Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution

Keith A. Quesenberry

Lanham: Rowman & Littlefield, 2nd ed. (2019), xvii, 353 pp.

Contains illustrations, glossary pp. 329-341, index

ISBN 978-1-5381-0135-3 (pbk); 978-1-5381-0136-0 (online)

Topics:

Social Media Marketing & Digital Public Relations

Document Type:

Guides, Toolkits, Manuals