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Society's Emerging Feminities: Neoliberal, Postfeminist, and Hybrid Identities on Television in South Africa

In: The Routledge Companion to Media and Gender
Cynthia Carter; Linda Steiner; Lisa McLaughlin (eds.)
London; New York: Routledge (2015), pp. 280-289

ISBN 9781138849129 (pbk); 9780203066911 (ebook)

Signature commbox: 10-Gender-E 2015

"With its emphasis on the lives and interests of upper-middle-class women who live out the success of the African dream, 'Society' [a miniseries aired in 2007 on SABC television channel] has been compared to the HBO drama 'Sex and the City' (1998-2004), with its portrayal of conspicious consumption and highly sexualised representations (Brown 2009). Yet, as a show populated almost solely by black women, and incorporating the particularities of the South African context beyond its glamorous setting in Johannesburg, 'Society' offers a unique perspective on the feminine possibilities available to women in post-apartheid South Africa." (Page 280)