"The mechanisms of state media funding in Serbia are used as indirect, and usually not easily visible, “soft censorship.” Soft censorship is used to promote positive coverage of - and to punish media outlets that criticize - officials or their actions. State funding of media is unregulated, unmonitored, and not transparent. State funding is estimated to comprise 23 to 40 percent of the real value of Serbia’s overall advertising market. Direct state subsidies made to state-owned media that receive great amounts of state media assistance are drastically undermining free competition in Serbia’s media industry and hindering development of a free, independent, and pluralistic media." (Key findings, page 6)