"Written by the co-founder of PC Magazine, PC World and Macworld, this practical, informative book gives readers the practical know-how needed to put together a profitable publication. The book covers the ins and outs of: raising start-up money; attracting the best help; choosing the right marketing strategies; creating a solid subscription base; building loyalty among readers and advertisers; competing effectively; publishing successfully on the Internet. The book also includes an expanded resources chapter sprinkled with websites and software and publishing services. It also discusses unique ways to foster advertising, and melding print and the Internet into a single enterprise." (Publisher description)