"Recent media policy developments in Poland attract wide media coverage and the attention of governmental and non-governmental international and national organisations and bodies. This article aims at putting the debated regulatory changes into a relevant context through policy analysis. The normative concept against which the change will be tested, is media pluralism. Why? The concept of media pluralism is often viewed as an important condition for a well-functioning and democratic public sphere and media, while also incorporating political, economic and cultural value dimensions." (Page 197)