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State-Media Financial Relations in Macedonia: Media Freedom Curbed with Public Money

Ljubljana: Peace Institute;South East European Media Observatory (2015), 19 pp.
"The government has developed various mechanisms for creating financial dependence on the part of the media, at both the national and the regional level. Owing to these financial relations, the media outlets become servile to the government, thereby seriously undermining own professional integrity and independence. The allocation of government advertising has been conducted on the grounds of political eligibility, in a non-transparent manner, disregarding the specific criteria such as viewership, ratings and influence. The advertising campaigns were awarded to media outlets whose editorial policy was biased towards the government, as well to other broadcasters after changing ownership and consequently also editorial policy. Using the state budget funds, the government fosters the sustainability as well as the rise of many media outlets at the national and regional levels, creating unfair competition and distorting the media market. In this way, a wide network of supportive media outlets is created, through which the media space is captured in order to spread political propaganda." (Conclusions)