"The Media survey indicates that Television remains the primary source of news, with 47% of respondents indicating it as their go-to platform for staying informed. Following closely is Radio, with 31% of respondents relying on it for news updates. The survey also revealed that Citizen Tv emerged as the most watched and trusted Tv. Similarly, Radio Citizen and Radio Jambo garnered substantial listenership, solidifying their positions as popular choices for radio news and entertainment. In contrast, the readership of newspapers has experienced a significant decline dropping from 29% in 2022 to 26% in 2023. This trend reflects the shifting preferences of consumers towards digital and broadcast media for accessing news content. Furthermore, the survey identified Tuko as the most visited news website, underscoring the growing prominence of online platforms in disseminating information. Notably, the survey highlighted the substantial consumption of online content by the youth demographic particularly those aged between 18 and 35. Additionally, the survey found that social media platforms are predominantly utilised for entertainment purposes, with both local and international content being equally popular among users. However, the survey also raised concerns regarding the level of trust in media sources, indicating a decrease from 42% in 2022 to 38.2% in 2023. The spread of misinformation and disinformation emerged as significant concerns stemming from the media survey in both 2022 and 2023." (Executive summary, page x)