Strategic Communication in the HIV/AIDS Epidemic
Key Guidance
New Delhi; Thousand Oaks, Calif.: Sage (2004), 351 pp.
Contains bibliogr. pp. 312-332, index
Table of contents: http://scans.hebis.de/12/67/78/12677821_toc.pdf
ISBN 0-7619-3208-9 (US pbk); 81-7829-325-0 (India pbk)
Signature commbox: 10-Development-E 2004
1 The Challenge of Combating HIV/AIDS, 23
2 Strategic Communication in the Fight Against HIV/AIDS, 30
3 Communication for Social and Behavioral Change, 55
4 Reaching Special Audiences, 110
5 Communication for Health and Social Services, 183
6 Selected Strategic Approaches, 238
7 Present and Future Challenges for Communicators, 285
Appendix: Resources to Keep Communication Specialists Updated, 300
2 Strategic Communication in the Fight Against HIV/AIDS, 30
3 Communication for Social and Behavioral Change, 55
4 Reaching Special Audiences, 110
5 Communication for Health and Social Services, 183
6 Selected Strategic Approaches, 238
7 Present and Future Challenges for Communicators, 285
Appendix: Resources to Keep Communication Specialists Updated, 300
