Strengthening Immunization Programs: The Communication Component
Arlington: Basic Support for Institutionalizing Child Survival Project (BASICS II);USAID (2004), vii, 29 pp.
Contains illustrations, tables, acronyms p. vii, bibliogr. p. 21
"This report provides an overview of immunization communication and describes how to maximize its contribution to immunization programs in developing countries. The discussion and examples focus on communication’s place within immunization planning, activities, and partnerships, based on lessons learned from behavior-centered analyses and programming. A detailed case study of Madagascar’s immunization communication activities is provided as an example of country implementation." (Abstract)
1 Introduction, 1
2 The Role of Communication in Immunization Programs, 3
3 Barriers and Challenges to Immunization Communication, 5
4 Partners and Coordination in Immunization Communication, 7
5 Fundamentals of Immunization Communication for National EPI Programs, 11
6 Immunization Communication in Practice, 19
Annex. Demonstrating Communication Impact: Madagascar Case Study, 23
2 The Role of Communication in Immunization Programs, 3
3 Barriers and Challenges to Immunization Communication, 5
4 Partners and Coordination in Immunization Communication, 7
5 Fundamentals of Immunization Communication for National EPI Programs, 11
6 Immunization Communication in Practice, 19
Annex. Demonstrating Communication Impact: Madagascar Case Study, 23
