"Rural print media journalists in Africa tap into perceptions about their readers to produce newspapers. The evolving aesthetic perceptions of the rural print media in Ghana have in turn produced social domains of consumption and affiliation with the newspapers and print media. The style of Ewe-language newspapers produced in Ghana has generated different newspaper-reader affiliations and discursive spheres. This article examines some of the stylistic features of Ewe newspapers, investigating the way in which rural print media consumers and producers use these to articulate perceptions of the language domain of Ghanaian rural newspapers and print media." (Abstract)