"The importance of media coverage and public awareness to help mobilise funds and increase pressure on decision-makers has been proven again and again. Still, the question on how to ensure better coverage of under-reported crises remains largely unaddressed. So what is needed? Seven equally important steps are crucial now: Media access; Reporting outside the box; Funding foreign reporting; Think local; Raise the voices of women and children; Invest in communications as a core function of humanitarian work; Look at the bigger picture." (Pages 16-17)