"The findings of this research show that Syrians, regardless of the party in power in the area in which they reside, have a shared definition of independent media. They define it as “unbiased”, “not favouring any side”, and “credible”. Syrian audiences involved in the research emerge as astute consumers who expect that the media deliver balanced reporting. In addition, media are expected to play a positive and constructive role in society. According to the Syrians interviewed, this is particularly needed regarding conflict resolution and accountability of the political actors. Moreover, Syrian (both audiences and journalists) express a need not only for crisis-related news, but also stories related to everyday life. Syrian media professionals have a long way to go to fulfil the high expectations Syrians have. From the in-depth interviews it is apparent that currently Syrians are very critical – and even negative – about the role and content of media organisations." (Executive summary)