Document details

Talkback Programming: Cambodia Communication Assistance Project. Impact Research Briefing

ABC International Development (2015), 14 pp.
"The Cambodia Communication Assistance Project (CCAP) is a media development initiative (2012-2014) funded by Australia’s aid program. The project is implemented by the Australian Broadcasting Corporation’s International Development (ABCID) unit, in collaboration with four Cambodian Provincial Departments of Information (PDIs) and the Department of Media and Communication (DMC) at the Royal University of Phnom Penh (RUPP). The project targets provincial media in Battambang, Kampong Cham, Kampot and Siem Reap. The goal of CCAP is to contribute to the achievement of better governance in Cambodia. This is achieved by using communication for development tools that enhance citizens’ voices and promote transparency and accountability of local authorities. The CCAP Endline Research Briefing illustrates the progress and impact of the project over the previous three years (2012-2015). One of the objectives is to assess the impact of CCAP at an audience level – to determine their understanding and engagement on governance issues. It explores audience knowledge and perceptions of governance, transparency, and accountability and specifcally draws upon comparisons between radio talkback listeners and non-talkback listeners. The briefng examines the potential changes in the capacity of PDI staf in radio program production and professional skill development. This research briefng provides some of the key fndings of the Endline Study analysis at the audience and PDI level. The Endline Research Briefing is based on quantitative audience research with 119 talkback program listeners and non-talkback listeners from the four targeted provinces – Kampot (30), Battambang (29), Kampong Cham (26), and Siem Reap (34). A comparative analysis was also conducted against baseline indicators. A slightly higher baseline sample (177) was achieved." (Page 4)
Background, 5
Understanding Governance, 6
Talkback Programming – Governance Impact, 10
CCAP Impact on PDI Staff, 11