Document details

Tanzanian Media Environment: Current Access, Potential for Growth and Strategies for Information Dissemination

Washington, DC: InterMedia (2011), 49 pp.

Contains many tables

Series: AudienceScapes Development Research Report

"This report uses AudienceScapes data from a nationally representative survey of Tanzania to describe how people of different social groups gather, share and access information through mass media. We also focus on whether the presence of mobile phones can further augment information dissemination using SMS and mobile radio. Media access and use trends are broken down by region and we profile both national and regional media outlets." (Page 5)