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Television and Agricultural People in Japan

Studies of Broadcasting (Tokyo), issue 5 (1963), pp. 29-65
"The author first points out that the initial of impetus of television and its continued widespread adoption is a phenomenon mostly of urban areas and their surrounds — Nevertheless, there has been recently a significant increase in the use of television in rural areas — He undertakes the investigation of attitudes of rural people toward television — Special emphasis was given not only to the effects of socio-economic status but to the ideological systems of agricultural families — He finds that rural communities generally have adaptive attitudes toward television but that some spread of critical as well as selective attitudes could be expected." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 2238, topic code 410.1, 410.331.13)