"This introductory text examines television and cultural identities in the context of globalization. It offers a wide-ranging exploration of the central issues of media, globalization, language, gender, ethnicity, cultural politics and identity. At the core of the book are two essential arguments: that television is a proliferating resource for the construction of cultural identity, and that cultural identity is not a fixed 'thing' but a contingent social construction to which language is key." (Publisher description)