"Exploring recent developments in Asian television systems in the context of the continually changing global environment, this book covers India, China, Korea, Malaysia, Singapore, Indonesia, Sri Lanka, Hong Kong, the Philippines, Taiwan and Japan. Country-based analyses are preceded by contributions which analyse processes at the regional level. Chapters explore how television in Asia has responded to new threats and opportunities and provide evidence against the view that global forces will destroy national and regional differences." (Publisher description)
PART ONE: THEMES AND ISSUES
Globalization, Television and Asia / Michael Richards and David French
Television, Development and National Identity / Michael Richards
Television and the Liberalization of Communication Markets / David French
Asian Television: Contemporary Issues / David French, Michael Richards and Pradip N Thomas
Transnational Broadcasting and Multiculturalism / Usha Vyasulu Reddi
PART TWO: GLOBAL TRENDS AND NATIONAL TELEVISION
Transborder Television for Greater China / Amos Owen Thomas
Cable and Satellite Television in India: The Role of Advertising / Keval J Kumar
Key Issues in the Korean Television Industry: Programmes and Market Structure / Sang-Chul Lee and Susan K Joe
Marketing to the Masses in Malaysia: Commercial Television, Religion and Nation-Building / Zaharom Nain and Mustafa K Anuar
The Politics of Television Programming in Singapore / Mark A Hukill
In Search of Quality Measures for Indonesian Television News / Leen d'Haenens, Chantal Verelst and Effendi Gazali
Building a Market-Based Party Organ: Television and National Integration in China / Zhongdang Pan and Joseph Man Chan
PART THREE: NATIONAL IDENTITIES AND NATIONAL CONTEXTS
From Mao to the Millennium: Forty Years of Television in China (1958-98) / Yu Huang and Andrew Green
The Hinglish Hegemony: The Impact of Western Television on Broadcasting in India / Daya Kishan Thussu
Television, Culture and the State in Sri Lanka / Michael Richards and Sunanda Mahendra
China's Television in the Era of Marketization / Ran Wei
Globalization and National Television Networks: An Analysis of Pakistan Television / Seemi Naghmana Tahir
Hong Kong Television: An Anchor for Local Identity / Paul S N Lee
Television in the Philippines: Structure and Issues / Michael Richards
Television in the Philippines: Setting the National Social Agenda / Alexander G Flor
Multiculturalism and Television in Taiwan / China-Hwa Flora Chang
The Aum Cult/Tokyo Broadcasting System Scandal: Its Impact on Television Codes in Japan / Tetsuo Arima and Roger Cooper