The Advocacy Publisher and Costing Strategy
In: Communication Industry in Nigeria: The Crisis of Publications
A. Tom Adaba; Ololeka Ajia; Ikechukwu Nwosu (eds.)
Nairobi: African Council for Communication Education (ACCE) (1988), pp. 258-262
"A Nigerian Christian publisher explains what advocacy publishing is, how the price of a book is crucial in this kind of publishing, and how to get the costings right." (Hans M. Zell, Publishing, Books & Reading in Sub-Saharan Africa, 3d ed. 2008, nr. 1719)
