The Art of Publishing a Newspaper
Bartholomew A. Kodi (English adapt.)
Nairobi: Paulines (2001), 159 pp.
Contains illustrations
Series: Media Training in Africa
ISBN 9966-21-521-2
Signature commbox: 20-Management-E 2001
"This handbook is intended for entrepreneurs, promoters, directors and heads of newspapers for whom the press constitutes the main activity and principal source of income. The subject matter is directed to those who have the power to decide the conditions in which they choose or have already chosen to set up their newspaper." (Back cover)
1 Deciding on the editorial content, 13
2 Building a team, 47
3 Acquiring the technical resources needed, 73
4 Legal and administrative requirements, 83
5 Obtaining financing, 95
6 Managing resources and expenditure, 107
7 In pursuit of advertising, 123
8 Distributing the paper, 141
2 Building a team, 47
3 Acquiring the technical resources needed, 73
4 Legal and administrative requirements, 83
5 Obtaining financing, 95
6 Managing resources and expenditure, 107
7 In pursuit of advertising, 123
8 Distributing the paper, 141
