Document details

The Business of Misinformation: Bosnia and Herzegovina. Lying for Profit

Budapest: Center for Media, Data and Society (CMDS) (2019), 8 pp.
"The websites creating misinformation content in Bosnia and Herzegovina can be classified into four categories based on their financial and/or political motivations and the extent to which they provide valuable journalistic contributions. The majority of misinformation websites are motivated solely by profit which they generate via Google AdSense. Established media outlets engage in misinformation practices either to compete for readers' attention or on behalf of their political patrons. Two relatively secretive websites have established themselves as influential leaders in misinformative propaganda, primarily preoccupied with benefiting their political patrons rather than obtaining profits. Due to secrecy and lack of regulation, it is extremely difficult to establish the financial background of these websites." (Main findings, page 1)