"The aim of this handbook is to provide civil society campaigners with the knowledge and skills they need to undertake high quality counter-narrative campaign evaluations. It presents model frameworks and case studies of successful counter-narrative M&E, as well as a range of useful tools and resources that counter-narrative campaigners can use to support their M&E efforts, including: A description of key metrics and how to interpret them; An explanation of various research methods that can be used in online M&E; Guidance on potential risks and ethical considerations for counter-narrative M&E; A flexible M&E framework that can provide a starting point for evaluation planning; Three case study examples of high quality counter-narrative campaign evaluations; A glossary of key M&E terms; • An index of useful online M&E tools." (Page 3)