Media firms as economic and business entities
Business models, workflows, and value chains in media firms
Distribution and retail sales of media
Economic forces affecting media
The influence of the general economy on media
Audiences and consumers
Media, advertisers, and advertising
Competition in media markets
Concepts in media financing and financial management
Capital markets and media firms
The development of large media companies
Trade and globalization in media products and services
Indicators of financial and economic health of media firms