"In this book we are looking at leadership change and sustainability of the Catholic Church’s media projects in Eastern Africa from the business management perspective. As a matter of fact, we must appreciate how much the Catholic Church has demonstrated entrepreneurial leadership through her media projects. However, we do not limit ourselves to the media: this study argues that the Catholic Church in Eastern Africa has many projects which are entrepreneurial in nature, and they too must be appreciated and taken on board as we continue with the discussion. Basically, this book is a blend of ideas categorized in two main parts as follows. Part 1 is enriched by data from qualitative research which was conducted in the region in 2014 through the National Communications Departments of the Bishop’s conferences in the AMECEA region [...] Part 2 is an analysis of a pool of academic literature on the subject. As it is normally done with any literature review, here we attempt to draw more insights from scholars’ findings and recommendations so that we too may be better informed for our practice now and for the future. As such, the second part of the book dwells on the same issues but with a scientific eye on business management. In fact, chapters in this part are dedicated to looking at current trends in business management and entrepreneurship, appreciating what scholars have found out in the business world and what they are giving as recommendations for future sustainability of projects that are entrepreneurial in nature." (Summary of the book, pages 9-11)