The Global News Challenge: Market Strategies of International Broadcasting Organizations in Developing Countries
New York; London: Routledge (2013), xv, 188 pp.
Contains illustrations, index
Series: Routledge Advances in Internationalizing Media Studies, 10
ISBN 9781138689435 (pbk); 9780203082607 (online)
Other editions: paperback ed. 2016
"This book employs a global perspective to explore the subject across the whole population and different media platforms in select developing markets of Africa and South Asia. It is unique in providing a theoretical framework by which to analyze demand and usage of and trust in news from international broadcasters across the whole population, not just opinion leaders. It outlines the strategic options for international broadcasters in these evolving market contexts." (Publisher description)
1 International Broadcasting: A Strategic Challenge, 1
2 Unlocking Developing Markets: Global Information and Communication Infrastructures as Gateways to Change, 12
3 Strategic Environments and Media Audiences in Developing Countries: The Changing Face of Consumption of Information in Restricted Media Ecologies, 29
4 Funding Streams and Missions of International Broadcasters Operating in Developing Countries, 59
5 Audience Trust and Loyalties in Developing Markets: Transformations and Adaptations for International Broadcasting Organizations, 83
6 International Broadcasters and National Crises: Lessons from the Arab Spring Illustrated Through the Example of Egypt, 112
7 Strategic Options for International Broadcasters in Developing Markets, 124
8 The Global News Challenge and International Broadcasters in Developing Countries: From Surrogate Broadcasters to Platforms of Dialogue, 141
2 Unlocking Developing Markets: Global Information and Communication Infrastructures as Gateways to Change, 12
3 Strategic Environments and Media Audiences in Developing Countries: The Changing Face of Consumption of Information in Restricted Media Ecologies, 29
4 Funding Streams and Missions of International Broadcasters Operating in Developing Countries, 59
5 Audience Trust and Loyalties in Developing Markets: Transformations and Adaptations for International Broadcasting Organizations, 83
6 International Broadcasters and National Crises: Lessons from the Arab Spring Illustrated Through the Example of Egypt, 112
7 Strategic Options for International Broadcasters in Developing Markets, 124
8 The Global News Challenge and International Broadcasters in Developing Countries: From Surrogate Broadcasters to Platforms of Dialogue, 141
