The Magic of Bollywood: At Home and Abroad
New Delhi; Thousand Oaks: Sage (2012), xviii, 334 pp.
Contains index
ISBN 9788132107323 (hbk)
Signature commbox: 317:50-International 2012
"This anthology aims to portray the “soft” power of Bollywood, which makes it a unique and powerful disseminator of Indian culture and values abroad. The essays in the book examine Bollywood's popularity within and outside South Asia, focusing on its role in international relations and diplomacy. In addition to contributions that directly engage with the notion of soft power, a number of essays in the volume testify to the attractiveness of Bollywood cinema for ethnically diverse groups across the world, probe the reasons for its appeal, and explore its audiences' identification with cinematic narratives." (Publisher description)
1 Introduction / Anjali Gera Roy, 1
I. BRAND BOLLYWOOD AND THE NEW BOLLYWOOD FILM
2 Mainstream Hindi cinema and brand Bollywood: the transformation of a cultural artifact / M. K. Raghavendra, 27
3 Post-national B(H)ollywood and the national imaginary / Meena T. Pillai, 42
II. BOLLYWOOD'S SOFT POWER: SOME FACTS AND FIGURES
4 Bollywood and soft power: content trends and hybridity in popular Hindi cinema / David J. Schaefer and Kavita Karan, 57
5 A regional mosaic: linguistic diversity and India's film trade / Sunitha Chitrapu, 81
III. INDIAN FILMS' TRADITIONAL MARKETS: SOUTH ASIA, SOUTHEAST ASIA, AFRICA, AND RUSSIA
6 "Dada negativity" and Pakistani characters in Bollywood films / Kamal ud Din and Nukhbah Taj Langah, 107
7 Soft power and Pakistani viewers / Shahnaz Khan, 125
8 Bollywood film culture in Indonesia's mediascapes / Shuri Mariasih Gietty Tambunan, 144
9 Indian films in the USSR and Russia: past, present, and future / Elena Igorevna Doroshenko, 161
10 Indophilie and Bollywood's popularity in Senegal: strands of identity dynamics / Gwenda Vander Steene, 178
11 "Bollywoodization" as (H)Indianization? Bangladesh film industry under national protection / Zakir Hossain Raju, 193
IV. NEW TERRITORIES: BOLLYWOOD IN THE WEST AUSTRALIA, CANADA, EUROPE, AND NEW ZEALAND
12 From tawa'if to wife? making sense of Bollywood's courtesan genre / Teresa Hubel, 213
13 Bollywood in da club: social space in Toronto's "South Asian" community / Omme-Salma Rahemtullah, 234
14 Bollywood internet forums and Australian cultural diplomacy / Andrew Hassam, 254
15 Addressing the nonresident: soft power, Bollywood, and the diasporic audience / Adrian Athique, 277
16 Bollywood's circuits in Germany / Florian Krauss, 295
I. BRAND BOLLYWOOD AND THE NEW BOLLYWOOD FILM
2 Mainstream Hindi cinema and brand Bollywood: the transformation of a cultural artifact / M. K. Raghavendra, 27
3 Post-national B(H)ollywood and the national imaginary / Meena T. Pillai, 42
II. BOLLYWOOD'S SOFT POWER: SOME FACTS AND FIGURES
4 Bollywood and soft power: content trends and hybridity in popular Hindi cinema / David J. Schaefer and Kavita Karan, 57
5 A regional mosaic: linguistic diversity and India's film trade / Sunitha Chitrapu, 81
III. INDIAN FILMS' TRADITIONAL MARKETS: SOUTH ASIA, SOUTHEAST ASIA, AFRICA, AND RUSSIA
6 "Dada negativity" and Pakistani characters in Bollywood films / Kamal ud Din and Nukhbah Taj Langah, 107
7 Soft power and Pakistani viewers / Shahnaz Khan, 125
8 Bollywood film culture in Indonesia's mediascapes / Shuri Mariasih Gietty Tambunan, 144
9 Indian films in the USSR and Russia: past, present, and future / Elena Igorevna Doroshenko, 161
10 Indophilie and Bollywood's popularity in Senegal: strands of identity dynamics / Gwenda Vander Steene, 178
11 "Bollywoodization" as (H)Indianization? Bangladesh film industry under national protection / Zakir Hossain Raju, 193
IV. NEW TERRITORIES: BOLLYWOOD IN THE WEST AUSTRALIA, CANADA, EUROPE, AND NEW ZEALAND
12 From tawa'if to wife? making sense of Bollywood's courtesan genre / Teresa Hubel, 213
13 Bollywood in da club: social space in Toronto's "South Asian" community / Omme-Salma Rahemtullah, 234
14 Bollywood internet forums and Australian cultural diplomacy / Andrew Hassam, 254
15 Addressing the nonresident: soft power, Bollywood, and the diasporic audience / Adrian Athique, 277
16 Bollywood's circuits in Germany / Florian Krauss, 295
