"Here the media's development impact is presented using five closely intermingled influences: plurality and transparency - the contributions that a plural media environment makes to good governance, transparency, and the functioning of markets (economic and political) which can be seen as the media's political economy role; behavioral - the media's contribution to inspiring beneficial changes in the behaviors of individuals, groups, and organizations; infrastructure and platform - compelling content is essential for and the main driver of investment in new convergent broadband infrastructure and platforms, which hold the potential for transformational development; economic - the media provide many jobs, especially in smaller-size enterprises; trade - trade in media, mainly audio-visual products - is substantial but asymmetric, certain trade barriers restrain investments and limit opportunities for developing country exports, and so the media's potential contribution to development." (Page 5)