The Media Economy
New York; London: Routledge (2010), xi, 202 pp.
Contains illustrations, bibliogr. pp. 183-190, index
Series: Media Management and Economics
ISBN 978-1-000-99778-1 (online); 978-1-032-49133-2 (print)
Other editions: 2nd ed. 2016, 3rd ed. 2024
"The Media Economy analyzes the media industries and their activities from macro- to micro-levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives: examining the media industries from a holistic perspective by analyzing how they function across different levels of society (global, national, household, and individual); looking at the key forces (technology, globalization, regulation, and social aspects) constantly evolving and influencing the media industries. It includes examples from both developed and developing nations, as well as data and trends from these countries, offering a broad arena of study." (Publisher description)
1 Understanding the Media Economy, 1
2 Theories and Approaches Used to Examine the Media Economy, 19
3 Key Concepts to Understand the Media Economy, 35
4 Evolving Markets in the Media Economy, 51
5 Streaming and the Media Economy, 69
6 Technology and the Media Economy, 85
7 Globalization and the Media Economy, 99
8 Regulation and the Media Economy, 111
9 Social Aspects of the Media Economy, 127
10 Finance, Valuation and Investment in the Media Economy, 141
11 Labor and the Media Economy, 159
12 Assessing the Future of the Media Economy, 175
2 Theories and Approaches Used to Examine the Media Economy, 19
3 Key Concepts to Understand the Media Economy, 35
4 Evolving Markets in the Media Economy, 51
5 Streaming and the Media Economy, 69
6 Technology and the Media Economy, 85
7 Globalization and the Media Economy, 99
8 Regulation and the Media Economy, 111
9 Social Aspects of the Media Economy, 127
10 Finance, Valuation and Investment in the Media Economy, 141
11 Labor and the Media Economy, 159
12 Assessing the Future of the Media Economy, 175
