The Media Viability Manifesto: A Common Framework for Joint Action
Key Guidance
Bonn et al.: Deutsche Welle DW Akademie;Media Viability Manifesto Initiative (2024), 33 pp.
Contains bibliogr. pp. 32-33
Other editions: also published in Arabic, French and Spanish
"The Media Viability Manifesto (MVM) provides an urgently needed common framework for joint action from the global media development community. Its aim is three-pronged: To foster conceptual clarity, to strengthen strategic collaboration between multiple stakeholders, and to align practical implementation in the field of Media Viability. The MVM is the culmination of input from 152 individuals from 55 countries and 86 organizations. It paves the way for more systematic exchange and learning, and for more strategic and coordinated action. To solve the multi-faceted journalism crisis, we need to work together." (Page 1)
The Media Viability Manifesto at a glance, 7
1.1 Introduction: What is the Media Viability Manifesto — and why is it needed? 9
1.2 How the Media Viability Manifesto was developed: A collaborative approach, 11
2.1 Fostering conceptual clarity: A common understanding of key terms and definitions around Media Viability, 14
2.2 Strengthening strategic collaboration: A Theory of Change for Media Viability, 17
2.3 Aligning practical implementation: Typology of existing Media Viability tools and approaches, 22
3 Next steps: Implementing the Media Viability Manifesto, 29
1.1 Introduction: What is the Media Viability Manifesto — and why is it needed? 9
1.2 How the Media Viability Manifesto was developed: A collaborative approach, 11
2.1 Fostering conceptual clarity: A common understanding of key terms and definitions around Media Viability, 14
2.2 Strengthening strategic collaboration: A Theory of Change for Media Viability, 17
2.3 Aligning practical implementation: Typology of existing Media Viability tools and approaches, 22
3 Next steps: Implementing the Media Viability Manifesto, 29
