"The major problem of linguistic fragmentation in Bombay is that the public demands many small units instead of just a few larger and more powerful ones. Newspapers published in different languages are the easiest method of dealing with "multilingual" problems. Each publication continues to serve the community it addresses and consequently the newspapers published in different languages are assured of a long life." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 1028, topic code 110.1)