"There have been an estimated 3.8 billion mobile phones in the world in 2008 and most of the growth has been taking place in the Global South. 15 million people in Africa now individually own mobile phones but do not have access to a TV at home. A higher percentage of Kenyans use mobile commerce than Americans or Finns. More Jamaicans access the web from mobiles than from desktop computers. The publication provides a roadmap for media professionals on how to navigate the world of mobile media, based on in-depth interviews with media executives and technologists, and extensive research into latest best practice. It points to areas of potential like free-to-use short message service (SMS), Bulk SMS gateways to deliver messaging to networks, M-Commerce, mobile news alerts and voice-driven information services. Apart from many concrete examples both in the South and the North, the publication also includes summaries of mobile market conditions in 20 countries across the developing world. For media considering entering the mobile market, it suggests that mobile Internet access will continue to increase and that text (rather than voice) messaging is growing. It recommends starting one's own mobile news outlet rather than feeding news to others." (CAMECO Update 1-2009)