"What is the purpose of your survey? What data are you looking to collect? How can you best collect that data? What sort of survey and research methodology should you use? How should you write the questions in your survey? Who should you survey? This ebook is designed to take you through these questions and help you design a survey that will give you high-quality data. Chapter 1 will help you think through the purpose, outcomes and indicators of your survey. Chapters 2 and 3 will help you determine what data collection method you should use, as well as whether you need a qualitative or quantitative survey. Chapters 4-8 address writing the questions in your survey — what you want to ask and best practices around how to ask it. Lastly, Chapter 9 covers all aspects of sampling your population — sampling methods, best practices, and a quick sample size formula." (Page 5)