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Towards an Integrated Media Support Strategy for (English-Speaking) Sub-Saharan Africa

Frank Priess (contrib.)
Sankt Augustin: Konrad Adenauer Foundation (KAS) (2001), 35 pp.
"The Konrad Adenauer Foundation (KAF) is in the process of restructuring its media support programmes in sub-Saharan Africa. In November 2000, Frank Priess (KAF, Buenos Aires) and I presented the concept for a revised media support strategy. Based on a critical revision of the political framework and ongoing programmes, this study suggested an integrated regional approach in order to refocus media support work and to transfer its broad basic approach to an advanced concept of specialised training and networking. This study was not commissioned as an academic venture, centred on empiric research and data collection. Its qualitative approach was based on an integrated analysis of the media sector and its political framework in two East African and two Southern African countries. The main source for this analysis - besides visits to media houses, universities and training centres - was a series of roundtables and interviews with almost 100 media professionals, academics, lecturers and politicians in Uganda, Kenya, Zimbabwe and South Africa, in July and August 2000, focusing on four main areas: Political framework conditions and the legal status, mission, programme, programme dissemination, staff, infrastructure, finances and economic viability of media houses and institutions; job opportunities for, and working conditions of, media personnel with special emphasis on political, legal, economic and professional difficulties; educational and training background and further training of media professionals; character and performance of professional associations in the media sector." (Editor's note, page 7)