"This paper argues that educator development can extend AI competence across a media system more effectively than isolated individual training. It describes a training-of-trainers model, participatory learning principles and a Head-Hand-Heart structure for designing lessons. The discussion also addresses how learning can continue after a workshop through platforms, institutional support and local ownership. Educators and programme designers can use these ideas to plan durable, context-sensitive capacity building. Useful for newsroom and education planning today." (This comment was generated using AI)