Document details

Trust Misplaced? A Report on the Future of Trust in Media

Ipsos (2020), 31 pp.

Series: Ipsos Views

"This report is a collaboration between Ipsos and The Trust Project, a U.S.-based non-profit, international consortium of news organizations building standards of transparency. Its mission is to “amplify journalism’s commitment to transparency, accuracy, inclusion and fairness so that the public can make informed news choices.” The “Trust Indicators” it has pioneered are used by Google, Facebook and Bing to help surface trustworthy content in search and social. Ipsos led a two-stage variation of a future scenario-led workshop with members of The Trust Project. Together we identified and explored factors that will impact the future of trust and truth in journalism. These included: nationalist and populist sentiment; business model challenges for news media; technological changes; and, disinformation campaigns from nations and other bad actors. Ipsos then developed a two-part questionnaire that ran on two monthly waves of its Global Advisor survey to learn more about public opinion that underpins these topics. That data is presented throughout this report and can be found in detail on the Ipsos website." (Overview)