"This chapter examines whether training Turkish journalists using online training modules offered by the BBC, increased their awareness of ethical editorial issues. It also discusses the potential, as well as the obstacles, for establishing more democratic forms of journalism. The chapter begins by providing context to the discussion of journalism training by exploring the outline features of the media system and professionalization in the Turkish setting [...] Ethical guidelines may not be a magical solution in themselves, since political culture and political economic structure are important, but at least they can encourage debate and increase journalists' self-awareness. It is difficult to assess what the specific short-term impact of the project has been, but it is possible to say that the process in which I participated reminded me once again how important it is to be self-reflective and also to analyze our working principles and practices." (Pages 112-128)