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Use of a Recall Criterion in Measuring the Educational Television Audience

Public Opinion Quarterly, volume 26, issue 1 (1962), pp. 114-121
"Expose of the criteria for assessing the effectiveness of TV as an educational medium and the application of these criteria during surveys carried out in various sections of the population." (Jean-Marie Van Bol, Abdelfattah Fakhfakh: The use of mass media in the developing countries. Brussels: CIDESA, 1971 Nr. 384, topic code 410.331.4)