"BBC Media Action has been using mass media to help audiences recognise risks and keep safe from explosive ordnance (EO), which is widespread across Afghanistan following years of conflict. We conducted a panel study in 10 most affected provinces to evaluate the impact of our programme. We found that increased exposure to our content, which reached 5.4 million Afghans, was linked to increased ability to identify explosive ordnance risks; improved knowledge of what to do to keep safe; and increased discussion with others." (Introduction)

"In 2022, UNMAS commissioned BBC Media Action to use mass media to help raise awareness and build public knowledge, helping people to identify and avoid contaminated areas, and encouraging people to report any explosive hazards. BBC Media Action broadcast content on its weekly Darman (Healing) radio magazine programme; aired radio PSAs in local languages across 44 local radio stations and the BBC Afghan Service; broadcast TV PSAs on 10 local TV stations and two prominent national TV stations (Tolo and 1TV), and the Open Jirga Facebook page." (The project, page 1)