"How do you tell your story effectively? How can NGOs make their messages as attractive and compelling as other, competing, information? By using information design. Information design can help tell your story to a variety of constituencies. You can use it as an advocacy tool, for outreach or for education. You can facilitate strategic planning by making a visual map of a given situation. This pamphlet is divided in two parts: first an overview of information design, what it is and how it can be used for social change, followed by some basic principles, tips and advice to help you get started. The examples included in this pamphlet were made by advocacy organizations, media companies and individuals around the world. The graphics show some of the many ways information can be designed and how information design can be used in your campaign." (Introduction)