"There are more than 400 active hyperlocal websites in the UK, compared with 1,045 local papers. New sites are being uncovered by researchers on a daily basis. One in ten say they use local community websites or apps at least weekly (7 per cent in 2013). 17 per cent of UK internet users use websites or apps each week for news about their local area or community; a further 31 per cent do so quarterly. Consumption of this content online is increasing. The most common topic covered by hyperlocal media is community activities e.g. festivals, clubs and societies, local councils and the services they provide. Functional information about community events, services, local weather and traffic, are the most popular content types with hyperlocal audiences. Investigative reporting, which has helped uncover controversial new information about local civic issues or events, has been produced by almost half of the UK’s online hyperlocal publishers in the last two years." (Pages 4-5)