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Which Image Do You Prefer? Radi-Aid Research: A Study of Visual Communication in Six African Countries

Norwegian Students’ and Academics’ International Assistance Fund (SAIH);University of East Anglia, School of International Development (2018), 35 pp.
"Across the board, respondents called for NGOs to diversify their strategies. As well as children, they wanted to see images of parents and grandparents, local development workers and doctors, for example. They highlighted the importance of maintaining the dignity of the individuals portrayed, especially when depicting children and called for more sharing of stories to give those presented in images identity and agency. Respondents also talked about where they would draw the line, and many agreed that images of nudity and violence should not be used. It was also clear that some images that are used by INGOs to get a specific message across – for example the image of an older African man drinking beer – may get lost in translation when viewed by a person in a completely different context." (Conclusions)