"I have scrutinised five volumes of three media journals which all have ‘African’ in their title, in order to uncover the tendencies in their cultural and geographical orientation. The three journals are scholarly related, although they vary from a specific focus on journalism (Ecquid Novi: African Journalism Studies, henceforth ENAJS), to media studies (Journal of African Media Studies, JAMS), to communication in general (African Communication Research, ACR). The data generate new knowledge about the degree of African alignment on the part of the three reputed local journals, along with a longitudinal perspective on the present journal, ENAJS, where all articles over the past 30 years were surveyed. On this basis, I conclude by arguing for the importance of maintaining an African focus in journalism and media scholarship on the continent." (Page 57)