Media Landscape: Slovakia
European Journalism Centre (2017)
"The main source (63 percent) of information about national political issues for Slovak citizens is television broadcast. The second most relevant source of information is the Internet. As many as 23 percent of respondents considered the Internet as their primary source of information about national political issues in late 2015 (Eurobarometer 84, p.9). Considering newspaper-centric and television-centric media systems, Slovakia belongs to a group of countries that are below statistical range in both television and newspaper consumption (such as Bulgaria, the Czech Republic, Lithuania and Ukraine).
Traditionally, the most trusted source of information has been radio broadcast, in recent years closely followed by television broadcast. Yet, interestingly, radio broadcast was almost always a bit more trusted than television broadcast. Public radio broadcast was usually less politicised (or at least resistant to political pressures for longer, in the case of private radio, as it provided less biased news in the 1990s) and public radio broadcast had traditionally a higher quality of programmes. Curiously enough, sources on the Internet were more trusted than their ranking among primary sources of political information would suggest. Moreover, public trust in the media in Slovakia has constantly been above the EU average.
There is a difference in the contribution to democracy shown by private and public media respectively, but there also is a difference in the contribution to democracy between printed media and electronic/digital media, etc. This is evident from a survey done by INEKO, a non-governmental organisation including some 80 local experts. Although this is not a representative survey, it is still a much better overview about the actual roles of different types of media than the opinion of a single expert. The printed media were seen as contributing most to democracy, followed by PSM radio, while PSM television broadcast seemed to be still contributing to democracy while being considered almost at a neutral (medium) standpoint. Similarly, private broadcasting was seen as “neutral” but with a slight tendency to damage democracy, while the contribution of social media to democracy was seen as slightly negative.
There are two additional issues that can be interpreted from this survey. First, a politician, in this case the President of the state, can be seen as playing a more positive role than the media. Secondly, social media are seen as having a rather negative role in democracy. This issue will be discussed later on in detail.
From the perspective of social and political impact, the Slovak public agora is influenced mainly by the major private television channel Markíza, the public television Rozhlas a televízia Slovenska - RTVS (Radio and Television Slovakia), and some of the key daily newspapers, especially Sme and Nový Čas. For example, the economic/business weekly Trend does not serve as an inter-media agenda setter. In other words, although it publishes a lot of scandals and corruption stories, these normally have no socio-political impact unless they are taken by some of the above mentioned agenda-setting media. For example, a major 2016 scandal nicknamed after its main negative hero, Bašternák, was brought to the public attention only in joint efforts by Denník N and weekly Trend. The media usually prefer the exclusivity of their news reports and only occasionally cooperate - in case of very sensitive issues - before making some scandals public." (Overview)
Traditionally, the most trusted source of information has been radio broadcast, in recent years closely followed by television broadcast. Yet, interestingly, radio broadcast was almost always a bit more trusted than television broadcast. Public radio broadcast was usually less politicised (or at least resistant to political pressures for longer, in the case of private radio, as it provided less biased news in the 1990s) and public radio broadcast had traditionally a higher quality of programmes. Curiously enough, sources on the Internet were more trusted than their ranking among primary sources of political information would suggest. Moreover, public trust in the media in Slovakia has constantly been above the EU average.
There is a difference in the contribution to democracy shown by private and public media respectively, but there also is a difference in the contribution to democracy between printed media and electronic/digital media, etc. This is evident from a survey done by INEKO, a non-governmental organisation including some 80 local experts. Although this is not a representative survey, it is still a much better overview about the actual roles of different types of media than the opinion of a single expert. The printed media were seen as contributing most to democracy, followed by PSM radio, while PSM television broadcast seemed to be still contributing to democracy while being considered almost at a neutral (medium) standpoint. Similarly, private broadcasting was seen as “neutral” but with a slight tendency to damage democracy, while the contribution of social media to democracy was seen as slightly negative.
There are two additional issues that can be interpreted from this survey. First, a politician, in this case the President of the state, can be seen as playing a more positive role than the media. Secondly, social media are seen as having a rather negative role in democracy. This issue will be discussed later on in detail.
From the perspective of social and political impact, the Slovak public agora is influenced mainly by the major private television channel Markíza, the public television Rozhlas a televízia Slovenska - RTVS (Radio and Television Slovakia), and some of the key daily newspapers, especially Sme and Nový Čas. For example, the economic/business weekly Trend does not serve as an inter-media agenda setter. In other words, although it publishes a lot of scandals and corruption stories, these normally have no socio-political impact unless they are taken by some of the above mentioned agenda-setting media. For example, a major 2016 scandal nicknamed after its main negative hero, Bašternák, was brought to the public attention only in joint efforts by Denník N and weekly Trend. The media usually prefer the exclusivity of their news reports and only occasionally cooperate - in case of very sensitive issues - before making some scandals public." (Overview)
Overview -- Media -- Organisations -- Policies -- Education -- Telecommunications -- Innovation -- Traditional forms of communication -- Conclusions