ABC Audience Research Toolkit for Community Radio: A Practical Guide for Journalists, Radio Hosts, Producers, Station Managers, Directors, and CEOs
Key Guides
"This toolkit is designed to help community media managers lead and oversee audience research in practical, affordable, and meaningful ways. It simplifies research concepts and focuses on actions that can be implemented using existing staff and community resources. Each section contains short explanations, checklists, and templates to guide decision-making and ensure evidence-based programming. The toolkit is written for managers, directors, and program coordinators in community radio and television stations. It can also serve as a reference for producers, presenters, and volunteers who support audience engagement efforts. To use the toolkit effectively, managers are encouraged to read one section at a time, apply the practical tools, and reflect with their teams after each research activity. The document is not meant for academic study but for real-world use in the station’s daily operations." (Introduction, page 9)
1 Introduction to Audience Research for Community Radio, 16
2 The Audience Research Process, 27
3 Data Analysis and Interpretation, 41
4 Presenting Findings and Using Evidence for Decision-making, 54
5 Institutionalizing Audience Research in Station Management and Learning Systems, 66
6 Continuous Audience Engagement and Monitoring, 77
7 Appendix Material: Practical Examples Of The Audience Research Process, 86
8 Tools and Methods, 101
9 Technical Quick Reference, 114
2 The Audience Research Process, 27
3 Data Analysis and Interpretation, 41
4 Presenting Findings and Using Evidence for Decision-making, 54
5 Institutionalizing Audience Research in Station Management and Learning Systems, 66
6 Continuous Audience Engagement and Monitoring, 77
7 Appendix Material: Practical Examples Of The Audience Research Process, 86
8 Tools and Methods, 101
9 Technical Quick Reference, 114
