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Why Aren’t Women Part of the Conversation? A Study of the Gender Gap in Social Media Use in India, its Causes and the Implications for Women’s Empowerment
Deep Insights
BBC Media Action (2022), 12 pp.
"This report summarises learnings from BBC Media Action’s landscaping study of the gendered dimensions of social media access and use in India. It addresses 10 questions that have implications for designing digital solutions for women’s empowerment in India." (Page 2)
How Do Young Indonesians Engage with Environmental Issues?
London: BBC Media Action (2022), 7 pp.
Can Social Media Output Help Shift Perceptions About Informal Waste Pickers in Bengaluru, India?
BBC Media Action (2022), 4 pp.
"Bengaluru […] generates 5,757 metric tonnes of solid waste per day. Estimates suggest that approximately 20,000-30,000 people are engaged in waste picking in the city. BBC Media Action's 'A Pathway to Respect, Identity, Dignity and Empowerment' (PRIDE) project aims to shift negative perceptions a
...
Climate Change: New Evidence on How Media Can Engage Youth to Take Action
BBC Media Action (2022), 12 pp.
"In sum, this evaluation provides evidence that the Kembali ke Hutan (Return to the forest) project through drama, discussion show, and social media output can engage young Indonesians in topics that they previously were not interested in by breaking down the issues of deforestation in climate chang
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The Advertising Industry in Sierra Leone: A Critical and Comprehensive Analysis
BBC Media Action; PRIMED (2022), 8 pp.
"The commercial advertising industry in Sierra Leone is in a parlous state – unstructured, uncoordinated and unregulated. The shambolic nature of the industry stems from three major shortcomings – a lack of policy regulation, a limited market, and poor professional practices. Existing policy whi
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"A summary of the forthcoming policy paper Greening Africa's news deserts: The search for sustainable local media in sub-Saharan Africa, soon to be published. The policy paper has been written with support from the Konrad Adenauer Foundation and Fojo Media Institute. It focuses on local and communit
...
Private Sector Investment and Public Sector Support for the Media in Sierra Leone: A Binding Constraints Analysis
BBC Media Action; PRIMED (2022), 7 pp.
"This Binding Constraints Analysis is part of the process of building a business case for private sector investment and public sector support for the media in Sierra Leone. Informed by the findings of the State of the Media report, this analysis is aimed at presenting an overview of the risks, chall
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Indirect and Direct Subsidies for Media: The European Experience
BBC Media Action; PRIMED (2022), 22 pp.
"This report presents four models of direct media subsidies in Europe: from Serbia, Croatia, Sweden and the European Union as well as an overview of reduced VAT rates for newspapers, digital publications and periodicals in EU countries and Serbia. In recent years, the value of direct state aid for m
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Using Radio Drama to Tackle Disability Discrimination in Nigeria
London: BBC Media Action (2022), 15 pp.
"As part of the Inclusive Futures programme, BBC Media Action produced a radio drama, Story Story, and accompanying social media content, to tackle stigma and discrimination around disability in Nigeria. This content was broadcast from November 2020 to November 2021 through local radio partners in s
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Increasing Women’s Digital Literacy in India: What Works
London: BBC Media Action (2021), 12 pp.
"The results of this review clarify that increasing women’s digital literacy depends not just on digital skills training, but on increasing their digital access and use. This is not a simple, linear process, and not just a case of distributing devices and data plans to women. There are several con
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What is life like for young Cambodians (15-30 year olds) and how are they participating in civic life? Research Briefing
Phnom Penh: BBC Media Action (2021), 6 pp.
"In our nationally representative survey, respondents were asked which values from a list they felt were most important to their lives. The three that came out top were health, education, and support from parents. Keeping their family in good health (62% very important) and having an education for t
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Hygiene and Behaviour Change Coalition Project: Reach and Engagement Survey Afghanistan
London: BBC Media Action (2021), 4 pp.
"BBC Media Action is helping to reduce the transmission of the coronavirus in Afghanistan by using a media campaign to encourage uptake of preventive behaviours. Informed by research the project’s media outputs aim to help reduce the transmission of the coronavirus by encouraging take up of the fo
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How Media and Communication Are Helping to Tackle Malaria in Sierra Leone
London: BBC Media Action (2021), 11 pp.
Connecting Empowerment: How Social Network Expansion in Women’s Collectives Helps Bridge the Gender Digital Divide
London: BBC Media Action (2021), 9 pp.
"This report, based on research conducted with women's empowerment collectives (self help groups, co-operatives, rights-based groups, trade unions) in India in late 2019, explores the relationship between the expansion of women's social networks in collectives, their growing empowerment, and their a
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Somalia Media Landscape: Key Results
London: BBC Media Action (2021), 1 p.
"Radio remains most popular media platform. Over half listen to the radio weekly. Internet is more accessed than TV. TV is watched mostly by young, urban, wealthier people. Men use all media platforms more than women [...] A nationally representative sample of 2,004 adults aged 18+ in Somalia were i
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Supporting Humanitarian Communication: What Role Does a Dedicated ‘common Service’ Play in Community Engagement and Accountability? A Case Study from the Rohingya Response, Cox's Bazaar
London: BBC Media Action (2021), 55 pp.
"Since October 2017, the Common Service for Community Engagement and Accountability (‘the Common Service’) has been funded as a dedicated project providing key services and support to help humanitarian organisations engage effectively with Rohingya communities and Bangladeshis living near Rohing
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Inspiring the Younger Generation in Ethiopia: How Can the Older Generation Support Ethiopian Youth?
London: BBC Media Action (2021), 7 pp.
"Key objectives of the research study were to understand young Ethiopians’ employment opportunities, aspirations, interactions with their elders and how they feel they are perceived by older generations. Conducted in May 2021, this research study involved participants from four Ethiopian states an
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Hygiene and Behaviour Change Coalition Project: Reach and Engagement Survey Somalia
London: BBC Media Action (2021), 4 pp.
"BBC Media Action is helping to reduce the transmission of the coronavirus in Somalia by using a media campaign ‘hello hope: bye bye COVID’ to encourage uptake of preventative behaviours. Informed by research we are challenging attitudes and beliefs around coronavirus transmission and encouragin
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Common Service Evaluation: What Role Has the Common Service Played in Helping Agencies Communicate with Rohingya and Host Communities During the Covid-19 Pandemic?
London: BBC Media Action (2021), 51 pp.
"The common service for community engagement and accountability, through its consortium members BBC Media Action and Translators Without Borders (TWB), aims to help agencies and sectors working to support Rohingya refugees and local host communities living in Cox’s Bazar, Bangladesh to achieve thi
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