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Can Social Media Output Help Shift Perceptions About Informal Waste Pickers in Bengaluru, India?
BBC Media Action (2022), 4 pp.
"Bengaluru […] generates 5,757 metric tonnes of solid waste per day. Estimates suggest that approximately 20,000-30,000 people are engaged in waste picking in the city. BBC Media Action's 'A Pathway to Respect, Identity, Dignity and Empowerment' (PRIDE) project aims to shift negative perceptions a
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Private Sector Investment and Public Sector Support for the Media in Sierra Leone: A Binding Constraints Analysis
BBC Media Action; PRIMED (2022), 7 pp.
"This Binding Constraints Analysis is part of the process of building a business case for private sector investment and public sector support for the media in Sierra Leone. Informed by the findings of the State of the Media report, this analysis is aimed at presenting an overview of the risks, chall
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The Political Economy of the Media in Sierra Leone and the Potential for Private-Sector Investment
BBC Media Action; PRIMED (2022), 13 pp.
"The purpose of this political economy analysis (PEA) is to understand how political and economic factors have affected, or hindered, the media sector in Sierra Leone as well as the potential for private sector investment in the media [...] The report presents a contextual analysis of the media sect
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Using Radio Drama to Tackle Disability Discrimination in Nigeria
London: BBC Media Action (2022), 15 pp.
"As part of the Inclusive Futures programme, BBC Media Action produced a radio drama, Story Story, and accompanying social media content, to tackle stigma and discrimination around disability in Nigeria. This content was broadcast from November 2020 to November 2021 through local radio partners in s
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Indirect and Direct Subsidies for Media: The European Experience
BBC Media Action; PRIMED (2022), 22 pp.
"This report presents four models of direct media subsidies in Europe: from Serbia, Croatia, Sweden and the European Union as well as an overview of reduced VAT rates for newspapers, digital publications and periodicals in EU countries and Serbia. In recent years, the value of direct state aid for m
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Climate Change: New Evidence on How Media Can Engage Youth to Take Action
BBC Media Action (2022), 12 pp.
"In sum, this evaluation provides evidence that the Kembali ke Hutan (Return to the forest) project through drama, discussion show, and social media output can engage young Indonesians in topics that they previously were not interested in by breaking down the issues of deforestation in climate chang
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"A summary of the forthcoming policy paper Greening Africa's news deserts: The search for sustainable local media in sub-Saharan Africa, soon to be published. The policy paper has been written with support from the Konrad Adenauer Foundation and Fojo Media Institute. It focuses on local and communit
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Digital Media for Young People in Myanmar: Breaking Taboo and Discussing Sexual and Reproductive Health
London: BBC Media Action (2022), 2 pp.
"BBC Media Action’s innovative sexual and reproductive health rights (SRHR) project - Ma Shet Ne (Don’t be shy!) – was designed to support young people living in Yangon to access quality information and realise their rights. Research findings show that young people are highly engaged with the
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Government and Industry-Led Initiatives to Support the Development of the Media Market: Case for Kenya
BBC Media Action; PRIMED (2022), 15 pp.
"This paper explores the instances and circumstances under which the media community in Kenya has closely worked with the government to introduce media reforms though new legislation and related policies. It focuses on changes that have been enacted over the last decade and, in particular, those aim
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Connecting Empowerment: How Social Network Expansion in Women’s Collectives Helps Bridge the Gender Digital Divide
London: BBC Media Action (2021), 9 pp.
"This report, based on research conducted with women's empowerment collectives (self help groups, co-operatives, rights-based groups, trade unions) in India in late 2019, explores the relationship between the expansion of women's social networks in collectives, their growing empowerment, and their a
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Supporting Healthier Media Ecosystems: Our Approach
London: BBC Media Action (2021), 22 pp.
Hygiene and Behaviour Change Coalition Project: Reach and Engagement Survey Afghanistan
London: BBC Media Action (2021), 4 pp.
"BBC Media Action is helping to reduce the transmission of the coronavirus in Afghanistan by using a media campaign to encourage uptake of preventive behaviours. Informed by research the project’s media outputs aim to help reduce the transmission of the coronavirus by encouraging take up of the fo
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Hygiene and Behaviour Change Coalition Project: Reach and Engagement Survey Somalia
London: BBC Media Action (2021), 4 pp.
"BBC Media Action is helping to reduce the transmission of the coronavirus in Somalia by using a media campaign ‘hello hope: bye bye COVID’ to encourage uptake of preventative behaviours. Informed by research we are challenging attitudes and beliefs around coronavirus transmission and encouragin
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How Do Young Ethiopians Differ in Their Aspirations, Attitudes and Views About Their Future?
BBC Media Action (2021), 12 pp.
"BBC Media Action surveyed 2000 young people (aged 15–29) in four regions and the city administration of Addis Ababa in May 2021. The study highlighted differences in young Ethiopians’ attitudes towards work and saving, education, traditional gender and cultural norms, and youth participation in
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What is life like for young Cambodians (15-30 year olds) and how are they participating in civic life? Research Briefing
Phnom Penh: BBC Media Action (2021), 6 pp.
"In our nationally representative survey, respondents were asked which values from a list they felt were most important to their lives. The three that came out top were health, education, and support from parents. Keeping their family in good health (62% very important) and having an education for t
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Inspiring the Younger Generation in Ethiopia: How Can the Older Generation Support Ethiopian Youth?
London: BBC Media Action (2021), 7 pp.
"Key objectives of the research study were to understand young Ethiopians’ employment opportunities, aspirations, interactions with their elders and how they feel they are perceived by older generations. Conducted in May 2021, this research study involved participants from four Ethiopian states an
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Supporting Young Ethiopians to Secure and Succeed in Employment: What Role Can Communication Play?
BBC Media Action (2021), 3 pp.
"Based on this research, it was found that media and communication interventions could seek to leverage young Ethiopians’ optimism and enthusiasm, providing informative and inspiring content to fuel their ideas. This insight informed the creation of a social and behaviour change (SBCC) strategy to
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Somalia Media Landscape: Key Results
London: BBC Media Action (2021), 1 p.
"Radio remains most popular media platform. Over half listen to the radio weekly. Internet is more accessed than TV. TV is watched mostly by young, urban, wealthier people. Men use all media platforms more than women [...] A nationally representative sample of 2,004 adults aged 18+ in Somalia were i
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Understanding How Young Cambodians (15-30 Year Olds) Use Media and Information: Key Findings
BBC Media Action (2021), 6 pp.
"Social media is the most popular form of media, consumed by 87% of 15-30 year old Cambodians. Nevertheless, traditional mass media (television and radio) remain important, particularly for more vulnerable groups. For example, TV usage is higher amongst women, those from rural locations, and those f
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