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Can Social Media Output Help Shift Perceptions About Informal Waste Pickers in Bengaluru, India?

BBC Media Action (2022), 4 pp.

"Bengaluru […] generates 5,757 metric tonnes of solid waste per day. Estimates suggest that approximately 20,000-30,000 people are engaged in waste picking in the city. BBC Media Action's 'A Pathway to Respect, Identity, Dignity and Empowerment' (PRIDE) project aims to shift negative perceptions a ... more

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How Do Young Indonesians Engage with Environmental Issues?

London: BBC Media Action (2022), 7 pp.

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Digital Media for Young People in Myanmar: Breaking Taboo and Discussing Sexual and Reproductive Health

London: BBC Media Action (2022), 2 pp.

"BBC Media Action’s innovative sexual and reproductive health rights (SRHR) project - Ma Shet Ne (Don’t be shy!) – was designed to support young people living in Yangon to access quality information and realise their rights. Research findings show that young people are highly engaged with the ... more

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Indirect and Direct Subsidies for Media: The European Experience

Milan F. Živkovic, Karolina Leakovic

BBC Media Action; PRIMED (2022), 22 pp.

"This report presents four models of direct media subsidies in Europe: from Serbia, Croatia, Sweden and the European Union as well as an overview of reduced VAT rates for newspapers, digital publications and periodicals in EU countries and Serbia. In recent years, the value of direct state aid for m ... more

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The Political Economy of the Media in Sierra Leone and the Potential for Private-Sector Investment

Ibrahim Bangura

BBC Media Action; PRIMED (2022), 13 pp.

"The purpose of this political economy analysis (PEA) is to understand how political and economic factors have affected, or hindered, the media sector in Sierra Leone as well as the potential for private sector investment in the media [...] The report presents a contextual analysis of the media sect ... more

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Why Aren’t Women Part of the Conversation? A Study of the Gender Gap in Social Media Use in India, its Causes and the Implications for Women’s Empowerment
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Aayush Rathi, Ambika Tandon, Arjun Khanna, Sara Chamberlain

BBC Media Action (2022), 12 pp.

"This report summarises learnings from BBC Media Action’s landscaping study of the gendered dimensions of social media access and use in India. It addresses 10 questions that have implications for designing digital solutions for women’s empowerment in India." (Page 2)

External Link (22)

Using Radio Drama to Tackle Disability Discrimination in Nigeria

Akunna Penny, Manju Gautam, Alasdair Stuart

London: BBC Media Action (2022), 15 pp.

"As part of the Inclusive Futures programme, BBC Media Action produced a radio drama, Story Story, and accompanying social media content, to tackle stigma and discrimination around disability in Nigeria. This content was broadcast from November 2020 to November 2021 through local radio partners in s ... more

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Supporting Young Ethiopians to Secure and Succeed in Employment: What Role Can Communication Play?

BBC Media Action (2021), 3 pp.

"Based on this research, it was found that media and communication interventions could seek to leverage young Ethiopians’ optimism and enthusiasm, providing informative and inspiring content to fuel their ideas. This insight informed the creation of a social and behaviour change (SBCC) strategy to ... more

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Hygiene and Behaviour Change Coalition Project: Reach and Engagement Survey Somalia

London: BBC Media Action (2021), 4 pp.

"BBC Media Action is helping to reduce the transmission of the coronavirus in Somalia by using a media campaign ‘hello hope: bye bye COVID’ to encourage uptake of preventative behaviours. Informed by research we are challenging attitudes and beliefs around coronavirus transmission and encouragin ... more

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… And Action! How Media Can Address Climate Change in Countries Most Affected

Lisa Robinson

London: BBC Media Action (2021), 39 pp.

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Somalia Media Landscape: Key Results

London: BBC Media Action (2021), 1 p.

"Radio remains most popular media platform. Over half listen to the radio weekly. Internet is more accessed than TV. TV is watched mostly by young, urban, wealthier people. Men use all media platforms more than women [...] A nationally representative sample of 2,004 adults aged 18+ in Somalia were i ... more

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Afghanistan Media Landscape: Key Results

London: BBC Media Action (2021), 1 p.

"TV is the most popular media platform. Majority of TV viewers and radio listeners watch and listen to those media weekly. Urban, educated and younger people watch TV more than rural, less educated and older people. Men listen to radio and use internet more than women [...] A nationally representati ... more

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Ma Shet Ne: Evaluation Report. Phase 1: 2020-2021

BBC Media Action (2021), 51 slides

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Common Service Evaluation: What Role Has the Common Service Played in Helping Agencies Communicate with Rohingya and Host Communities During the Covid-19 Pandemic?

Nicola Bailey, Nushrat Mehjabin, Sifati Tamanna

London: BBC Media Action (2021), 51 pp.

"The common service for community engagement and accountability, through its consortium members BBC Media Action and Translators Without Borders (TWB), aims to help agencies and sectors working to support Rohingya refugees and local host communities living in Cox’s Bazar, Bangladesh to achieve thi ... s by providing a range of specialist, technical support services. Movement restrictions implemented since the beginning of the pandemic meant that humanitarian programmes were reduced to essential services only in the Rohingya camps, community engagement efforts were restricted, and many initiatives planned for the host community were cancelled. The common service adapted its activities in a number of ways: carrying out online training sessions with practitioners; conducting telephone research with communities; shifting the focus of communication products to meet communities’ information needs around Covid-19; and working with partners to use communication channels which would ensure information was still able to reach communities [...] This evaluation has shown that practitioners feel the common service played a critical role in getting important information to Rohingya communities during this time. It did this through: - Helping partner agencies understand Rohingya communitiesf perspectives and concerns, and how to communicate with them, based on up to date research and a cultural understanding developed over time (using What Matters? as a vehicle for sharing this information, as well as providing practitioner training and bespoke advice). - Creating and disseminating audio and visual content which is easy for Rohingya people to understand, and helps volunteers and field staff communicate effectively with them. - Working in partnership with humanitarian agencies to adapt communication strategies and make sure information was reaching people despite Covid-19 restrictions, for example adapting audio programmes to be played through mosque loudspeaker systems; training Imams to communicate on Covid-19; ensuring content is played at food distribution points and other essential services; and equipping community health workers with simple and effective communication materials about Covid-19 to use in door to door visits." (Executive summary) more

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Supporting Humanitarian Communication: What Role Does a Dedicated ‘common Service’ Play in Community Engagement and Accountability? A Case Study from the Rohingya Response, Cox's Bazaar

Nicola Bailey, Sally Gowland, Nushrat Mehjabin, Fariha Rahman, Fuad Ur Rabbi

London: BBC Media Action (2021), 55 pp.

"Since October 2017, the Common Service for Community Engagement and Accountability (‘the Common Service’) has been funded as a dedicated project providing key services and support to help humanitarian organisations engage effectively with Rohingya communities and Bangladeshis living near Rohing ... more

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Supporting Healthier Media Ecosystems: Our Approach

London: BBC Media Action (2021), 22 pp.

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Increasing Women’s Digital Literacy in India: What Works

Alexandra Tyers, Catherine Highet, Sara Chamberlain, Arjun Khanna

London: BBC Media Action (2021), 12 pp.

"The results of this review clarify that increasing women’s digital literacy depends not just on digital skills training, but on increasing their digital access and use. This is not a simple, linear process, and not just a case of distributing devices and data plans to women. There are several con ... more

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Using Social Media to Strengthen the Political Participation of Young Women and Men in Nigeria

London: BBC Media Action (2021), 3 pp.

"The EU Support to Democratic Governance in Nigeria (EU SDGN) project funded by the EU employed a ‘social media first’ approach to strengthen the political knowledge, understanding, discussion and efficacy of young (18-24 years) women and men across all 36 states and FCT in Nigeria. High-impact ... more

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Media Landscape [Ethiopia]

BBC Media Action (2021), 5 pp.

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How Social Media is Helping Bridge Divides and Support Women’s Empowerment in Libya

London: BBC Media Action (2021), 2 pp.

"El Kul is seen as an impartial, timely, relevant and trusted source of information in Libya: the vast majority of the survey respondents (over 90%) agreed or strongly agreed that El Kul is informative and provides balanced and trustworthy content. There was a 7% increase in the proportion of respon ... more

Why Aren’t Women Part of the Conversation? A Study of the Gender Gap in Social Media Use in India, its Causes and the Implications for Women’s Empowerment Top Insights

Why Aren’t Women Part of the Conversation? A Study of the Gender Gap in Social Media Use in India, its Causes and the Implications for Women’s Empowerment
Top Insights