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Language
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Methods applied
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Government and Industry-Led Initiatives to Support the Development of the Media Market: Case for Kenya
BBC Media Action; PRIMED (2022), 15 pp.
"This paper explores the instances and circumstances under which the media community in Kenya has closely worked with the government to introduce media reforms though new legislation and related policies. It focuses on changes that have been enacted over the last decade and, in particular, those aim
...
Climate Change: New Evidence on How Media Can Engage Youth to Take Action
BBC Media Action (2022), 12 pp.
"In sum, this evaluation provides evidence that the Kembali ke Hutan (Return to the forest) project through drama, discussion show, and social media output can engage young Indonesians in topics that they previously were not interested in by breaking down the issues of deforestation in climate chang
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Why Aren’t Women Part of the Conversation? A Study of the Gender Gap in Social Media Use in India, its Causes and the Implications for Women’s Empowerment
Deep Insights
BBC Media Action (2022), 12 pp.
"This report summarises learnings from BBC Media Action’s landscaping study of the gendered dimensions of social media access and use in India. It addresses 10 questions that have implications for designing digital solutions for women’s empowerment in India." (Page 2)
The Political Economy of the Media in Sierra Leone and the Potential for Private-Sector Investment
BBC Media Action; PRIMED (2022), 13 pp.
"The purpose of this political economy analysis (PEA) is to understand how political and economic factors have affected, or hindered, the media sector in Sierra Leone as well as the potential for private sector investment in the media [...] The report presents a contextual analysis of the media sect
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"This research paper was commissioned by BBC Media Action to support discussions in a national conference in Sierra Leone in April 2022 aimed at fostering an enabling environment for media investment and at exploring new ways of supporting independent media. Combining desk research and interviews, i
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How Can Media and Communication Support Somalis Throughout the COVID-19 Pandemic?
London: BBC Media Action (2022), 15 pp.
"Our work in 2020 and 2021 focused on different aspects of COVID-19 to provide audiences with accurate information and appropriate strategies to deal with the pandemic. This media content contributed to increased knowledge, changed attitudes and positive behaviour change to counter the damaging effe
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Can Social Media Output Help Shift Perceptions About Informal Waste Pickers in Bengaluru, India?
BBC Media Action (2022), 4 pp.
"Bengaluru […] generates 5,757 metric tonnes of solid waste per day. Estimates suggest that approximately 20,000-30,000 people are engaged in waste picking in the city. BBC Media Action's 'A Pathway to Respect, Identity, Dignity and Empowerment' (PRIDE) project aims to shift negative perceptions a
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Increasing Women’s Digital Literacy in India: What Works
London: BBC Media Action (2021), 12 pp.
"The results of this review clarify that increasing women’s digital literacy depends not just on digital skills training, but on increasing their digital access and use. This is not a simple, linear process, and not just a case of distributing devices and data plans to women. There are several con
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Connecting Empowerment: How Social Network Expansion in Women’s Collectives Helps Bridge the Gender Digital Divide
London: BBC Media Action (2021), 9 pp.
"This report, based on research conducted with women's empowerment collectives (self help groups, co-operatives, rights-based groups, trade unions) in India in late 2019, explores the relationship between the expansion of women's social networks in collectives, their growing empowerment, and their a
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Afghanistan Media Landscape: Key Results
London: BBC Media Action (2021), 1 p.
"TV is the most popular media platform. Majority of TV viewers and radio listeners watch and listen to those media weekly. Urban, educated and younger people watch TV more than rural, less educated and older people. Men listen to radio and use internet more than women [...] A nationally representati
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Somalia Media Landscape: Key Results
London: BBC Media Action (2021), 1 p.
"Radio remains most popular media platform. Over half listen to the radio weekly. Internet is more accessed than TV. TV is watched mostly by young, urban, wealthier people. Men use all media platforms more than women [...] A nationally representative sample of 2,004 adults aged 18+ in Somalia were i
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How Media and Communication Are Helping to Tackle Malaria in Sierra Leone
London: BBC Media Action (2021), 11 pp.
What is life like for young Cambodians (15-30 year olds) and how are they participating in civic life? Research Briefing
Phnom Penh: BBC Media Action (2021), 6 pp.
"In our nationally representative survey, respondents were asked which values from a list they felt were most important to their lives. The three that came out top were health, education, and support from parents. Keeping their family in good health (62% very important) and having an education for t
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Inspiring the Younger Generation in Ethiopia: How Can the Older Generation Support Ethiopian Youth?
London: BBC Media Action (2021), 7 pp.
"Key objectives of the research study were to understand young Ethiopians’ employment opportunities, aspirations, interactions with their elders and how they feel they are perceived by older generations. Conducted in May 2021, this research study involved participants from four Ethiopian states an
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How Social Media is Helping Bridge Divides and Support Women’s Empowerment in Libya
London: BBC Media Action (2021), 2 pp.
"El Kul is seen as an impartial, timely, relevant and trusted source of information in Libya: the vast majority of the survey respondents (over 90%) agreed or strongly agreed that El Kul is informative and provides balanced and trustworthy content. There was a 7% increase in the proportion of respon
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Using Social Media to Strengthen the Political Participation of Young Women and Men in Nigeria
London: BBC Media Action (2021), 3 pp.
"The EU Support to Democratic Governance in Nigeria (EU SDGN) project funded by the EU employed a ‘social media first’ approach to strengthen the political knowledge, understanding, discussion and efficacy of young (18-24 years) women and men across all 36 states and FCT in Nigeria. High-impact
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Ma Shet Ne: Evaluation Report. Phase 1: 2020-2021
BBC Media Action (2021), 51 slides
… And Action! How Media Can Address Climate Change in Countries Most Affected
London: BBC Media Action (2021), 39 pp.
Understanding How Young Cambodians (15-30 Year Olds) Use Media and Information: Key Findings
BBC Media Action (2021), 6 pp.
"Social media is the most popular form of media, consumed by 87% of 15-30 year old Cambodians. Nevertheless, traditional mass media (television and radio) remain important, particularly for more vulnerable groups. For example, TV usage is higher amongst women, those from rural locations, and those f
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