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Government and Industry-Led Initiatives to Support the Development of the Media Market: Case for Kenya
BBC Media Action; PRIMED (2022), 15 pp.
"This paper explores the instances and circumstances under which the media community in Kenya has closely worked with the government to introduce media reforms though new legislation and related policies. It focuses on changes that have been enacted over the last decade and, in particular, those aim
...
Why Aren’t Women Part of the Conversation? A Study of the Gender Gap in Social Media Use in India, its Causes and the Implications for Women’s Empowerment
Deep Insights
BBC Media Action (2022), 12 pp.
"This report summarises learnings from BBC Media Action’s landscaping study of the gendered dimensions of social media access and use in India. It addresses 10 questions that have implications for designing digital solutions for women’s empowerment in India." (Page 2)
The Political Economy of the Media in Sierra Leone and the Potential for Private-Sector Investment
BBC Media Action; PRIMED (2022), 13 pp.
"The purpose of this political economy analysis (PEA) is to understand how political and economic factors have affected, or hindered, the media sector in Sierra Leone as well as the potential for private sector investment in the media [...] The report presents a contextual analysis of the media sect
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Using Radio Drama to Tackle Disability Discrimination in Nigeria
London: BBC Media Action (2022), 15 pp.
"As part of the Inclusive Futures programme, BBC Media Action produced a radio drama, Story Story, and accompanying social media content, to tackle stigma and discrimination around disability in Nigeria. This content was broadcast from November 2020 to November 2021 through local radio partners in s
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Indirect and Direct Subsidies for Media: The European Experience
BBC Media Action; PRIMED (2022), 22 pp.
"This report presents four models of direct media subsidies in Europe: from Serbia, Croatia, Sweden and the European Union as well as an overview of reduced VAT rates for newspapers, digital publications and periodicals in EU countries and Serbia. In recent years, the value of direct state aid for m
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Digital Media for Young People in Myanmar: Breaking Taboo and Discussing Sexual and Reproductive Health
London: BBC Media Action (2022), 2 pp.
"BBC Media Action’s innovative sexual and reproductive health rights (SRHR) project - Ma Shet Ne (Don’t be shy!) – was designed to support young people living in Yangon to access quality information and realise their rights. Research findings show that young people are highly engaged with the
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Private Sector Investment and Public Sector Support for the Media in Sierra Leone: A Binding Constraints Analysis
BBC Media Action; PRIMED (2022), 7 pp.
"This Binding Constraints Analysis is part of the process of building a business case for private sector investment and public sector support for the media in Sierra Leone. Informed by the findings of the State of the Media report, this analysis is aimed at presenting an overview of the risks, chall
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Ma Shet Ne: Evaluation Report. Phase 1: 2020-2021
BBC Media Action (2021), 51 slides
Somalia Media Landscape: Key Results
London: BBC Media Action (2021), 1 p.
"Radio remains most popular media platform. Over half listen to the radio weekly. Internet is more accessed than TV. TV is watched mostly by young, urban, wealthier people. Men use all media platforms more than women [...] A nationally representative sample of 2,004 adults aged 18+ in Somalia were i
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How Social Media is Helping Bridge Divides and Support Women’s Empowerment in Libya
London: BBC Media Action (2021), 2 pp.
"El Kul is seen as an impartial, timely, relevant and trusted source of information in Libya: the vast majority of the survey respondents (over 90%) agreed or strongly agreed that El Kul is informative and provides balanced and trustworthy content. There was a 7% increase in the proportion of respon
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… And Action! How Media Can Address Climate Change in Countries Most Affected
London: BBC Media Action (2021), 39 pp.
Understanding How Young Cambodians (15-30 Year Olds) Use Media and Information: Key Findings
BBC Media Action (2021), 6 pp.
"Social media is the most popular form of media, consumed by 87% of 15-30 year old Cambodians. Nevertheless, traditional mass media (television and radio) remain important, particularly for more vulnerable groups. For example, TV usage is higher amongst women, those from rural locations, and those f
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How Do Young Ethiopians Differ in Their Aspirations, Attitudes and Views About Their Future?
BBC Media Action (2021), 12 pp.
"BBC Media Action surveyed 2000 young people (aged 15–29) in four regions and the city administration of Addis Ababa in May 2021. The study highlighted differences in young Ethiopians’ attitudes towards work and saving, education, traditional gender and cultural norms, and youth participation in
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Using Social Media to Strengthen the Political Participation of Young Women and Men in Nigeria
London: BBC Media Action (2021), 3 pp.
"The EU Support to Democratic Governance in Nigeria (EU SDGN) project funded by the EU employed a ‘social media first’ approach to strengthen the political knowledge, understanding, discussion and efficacy of young (18-24 years) women and men across all 36 states and FCT in Nigeria. High-impact
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Hygiene and Behaviour Change Coalition Project: Reach and Engagement Survey Afghanistan
London: BBC Media Action (2021), 4 pp.
"BBC Media Action is helping to reduce the transmission of the coronavirus in Afghanistan by using a media campaign to encourage uptake of preventive behaviours. Informed by research the project’s media outputs aim to help reduce the transmission of the coronavirus by encouraging take up of the fo
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Afghanistan Media Landscape: Key Results
London: BBC Media Action (2021), 1 p.
"TV is the most popular media platform. Majority of TV viewers and radio listeners watch and listen to those media weekly. Urban, educated and younger people watch TV more than rural, less educated and older people. Men listen to radio and use internet more than women [...] A nationally representati
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Inspiring the Younger Generation in Ethiopia: How Can the Older Generation Support Ethiopian Youth?
London: BBC Media Action (2021), 7 pp.
"Key objectives of the research study were to understand young Ethiopians’ employment opportunities, aspirations, interactions with their elders and how they feel they are perceived by older generations. Conducted in May 2021, this research study involved participants from four Ethiopian states an
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Hygiene and Behaviour Change Coalition Project: Reach and Engagement Survey Somalia
London: BBC Media Action (2021), 4 pp.
"BBC Media Action is helping to reduce the transmission of the coronavirus in Somalia by using a media campaign ‘hello hope: bye bye COVID’ to encourage uptake of preventative behaviours. Informed by research we are challenging attitudes and beliefs around coronavirus transmission and encouragin
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Supporting Humanitarian Communication: What Role Does a Dedicated ‘common Service’ Play in Community Engagement and Accountability? A Case Study from the Rohingya Response, Cox's Bazaar
London: BBC Media Action (2021), 55 pp.
"Since October 2017, the Common Service for Community Engagement and Accountability (‘the Common Service’) has been funded as a dedicated project providing key services and support to help humanitarian organisations engage effectively with Rohingya communities and Bangladeshis living near Rohing
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Increasing Women’s Digital Literacy in India: What Works
London: BBC Media Action (2021), 12 pp.
"The results of this review clarify that increasing women’s digital literacy depends not just on digital skills training, but on increasing their digital access and use. This is not a simple, linear process, and not just a case of distributing devices and data plans to women. There are several con
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