"In Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth and Contributions, award-winning publicist Sandra Beckwith shows how to capture the public's attention with successful publicity strategies geared specifically for nonprofit organizations. Fascinating nonprofit case studies, detailed instructions, and a rich array of publicity tools and tactics will help your nonprofit organization learn how to create an affordable publicity plan that integrates goals, objectives, and key strategies; determine which tools and tactics will have the most impact on your goals; develop and pitch newsworthy stories with powerful messages that will capture media attention and resonate with your audiences; maximize the publicity potential of your organization’s activities, talents and resources." (Publisher description)