mediadev library

"Most effective agriculture, environment and natural resource management projects tend to be those in which community members, development practitioners or agriculture experts jointly identify research or development parameters and participate in the decision-making process. In these projects, commu ... more

"This book presents conceptual and methodological issues related to the use of communication in order to facilitate participation among stakeholders in natural resource management (NRM) initiatives. It also presents a collection of chapters that focus on participatory development communication and N ... RM, particularly in Asia and Africa. There are many approaches and practices in development communication, and most of them have been implemented in the field of environment and natural resource management. But, even when considering participatory approaches in NRM, communication is often limited to information dissemination activities that mainly use printed materials, radio programmes and educational videos to send messages, explain technologies or illustrate activities. These approaches, with their strengths and weaknesses, have been well documented. Participatory development communication takes another perspective. This form of communication facilitates participation in a development initiative identified and selected by a community, with or without the external assistance of other stakeholders. The terminology has been used in the past by a number of scholars to stress the participatory approach of communication in contrast with its more traditional diffusion approach. Others refer to similar approaches as participatory communication for development, participatory communication or communication for social change. In this publication, participatory development communication is considered to be a planned activity that is based on participatory processes and on media and interpersonal communication. This communication facilitates dialogue among different stakeholders around a common development problem or goal. The objective is to develop and implement a set of activities that contribute to a solution to the problem or the realization of a goal, and which support and accompany this initiative. This kind of communication requires moving from a focus on information and persuasion to facilitating exchanges between different stakeholders to address a common problem, to develop a concrete initiative for experimenting with possible solutions, and to identify the partnerships, knowledge and materials needed to support these solutions." (Preface) more

"This guide is intended for people working in research and development. It introduces participatory development communication concepts, discusses the effective two-way communication approaches, and presents a methodology to plan, develop, and evaluate communication strategies to address the followin ... more

Putting People First: Participatory Development Communication and Sustainable Development in Agriculture and Natural Resource Management

People, Land and Water: Participatory Development Communication for Natural Resource Management
Deep Insights

Involving the Community: A Guide to Participatory Development Communication

L'appui au développement communautaire: Une expérience de communication en Afrique de l'Ouest

Participatory Development Communication: A West African Agenda

Putting People First: Participatory Development Communication and Sustainable Development in Agriculture and Natural Resource Management

People, Land and Water: Participatory Development Communication for Natural Resource Management Deep Insights

Involving the Community: A Guide to Participatory Development Communication

L'appui au développement communautaire: Une expérience de communication en Afrique de l'Ouest

Participatory Development Communication: A West African Agenda

People, Land and Water: Participatory Development Communication for Natural Resource Management
Deep Insights