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"Television is the most widely used media among this population: 9 out of 10 interviewed reported watching it at least once last month; satellite dishes are the dominant way of receiving television signal in rural areas (Cable more prevalent in urban areas). Chinese channels are largely reserved for ... more
"The notion that Zimbabwe is a radio-only market is outdated. With the strong growth in TV and New Media in urban areas, a multi-platform approach is needed to reach different demographics." (Conclusions, page 33)