"This study shows that AI remains largely an underexplored, and often misunderstood, topic for journalism in South Africa and Kenya. Stories can be framed in overly positive terms, such as the potential AI holds for development and social change, or negative terms, by highlighting the extractive nature of big tech firms or the potential of AI to foster disinformation. Either way, these reports frequently lack a more nuanced understanding of the impacts of AI in African contexts. Fear of the impact of AI on the media workforce may also explain why reporters say they often face resistance by editors when seeking to get AI and tech stories commissioned. AI articles tend to be siloed and reactive, framed as business, security or technology stories. Seldom is AI presented in terms of its multidimensional, layered impact on society. Furthermore, the geopolitical aspect of AI rarely gets interrogated in mainstream media. Journalists interviewed for the study admitted that many of their stories were reactive, and identified areas where synergies could be harnessed from other parts of the world. On issues of AI and social media regulation, for example, where precedents have been set by countries such as Australia, South African and Kenyan media could use such precedents to develop locally focused stories.
AI reporting often adopts a framing promoted by technology vendors who derive interest from presenting a one-dimensional, optimistic view of AI. The unintended consequences often go unreported unless supported by an investigation, such as the CCTV camera surveillance reportage by Swart referenced above. Furthermore, the topic is often presented through a Global North lens, with little contextualisation or interrogation of these issues from an African point of view amid resource and access constraints. This occurs against a background of under-developed policy frameworks for AI on the continent generally, and in newsrooms in particular. Consequently the playing field can be tilted in favour of AI and tech vendors who fill the vacuum with hyperbole and hype about what the technology is capable of delivering. At the same time, more nuanced and specialised reporting on AI is constrained by the familiar obstacles of journalism, such as lack of resources, over-stretched newsrooms and story competition. To enhance coverage of AI in Africa, a multifaceted strategy is needed. While training and AI literacy programmes can deepen the knowledge needed by African journalists to investigate the topic more comprehensively, increased investment in newsrooms can provide the structural support to provide more context-specific coverage of AI on the continent. Crucially, training and education of African journalists should be done from within the African context, as solutions cannot be imposed from newsroom contexts in the Global North." (Conclusions, page 21)